"Don't Drink and Drive" Christmas Roadshow 2018
FReD wrapped up the exciting year by running a roadshow themed “Don’t drink and drive” at selected locations near the carparks of Times Square and Harbour City on Christmas Eve. We engaged two micro influencers, Dickson Wong and Daisy Cheung, as our anti-drink driving ambassadors. They approached and interviewed drivers on their knowledge of drink driving and highlighted the importance of responsible drinking during the festive season.Two interviews went live on Facebook and they garnered a total of 1,443 views. Dickson and Daisy also distributed anti-drink driving leaflets and the branded skidproof pads for cars to 200 drivers in 4 hours.