"Don't Drink and Drive" Christmas Roadshow 2019
FReD continued to roll out its Christmas roadshow themed “Don’t drink and drive” at locations near the carparks of Times Square and Harbour City on 19 December 2019. Influencers / livestream hosts, Dickson Wong and Mina Kwok, were our anti-drink driving ambassadors. They approached and interviewed drivers on their knowledge of drink driving and highlighted the importance of responsible drinking during the festive season.Nine interviews went live on Facebook and they reached a total of 1,037 views as at end of December 2019. Dickson and Mina also distributed anti-drink driving leaflets and the branded car skidproof pads to 100 drivers.