"Don't Drink and Drive" Christmas Campaign 2020
FReD continued to run its “Don’t drink and drive” campaign around Christmas time. This year, FReD engaged six celebrity KOLs to film a season’s greetings video featuring the anti-drink driving message. The six celebrity KOLs were respectively Daisy Cheung, Dickson Wong, Gracey Fok, Jason Luk, Kinlas Chan and Kitty Li. The promotional collage video was posted on FReD's official social media platforms as well as the celebrity KOLs’ individual social media platforms on 18 December 2020. Altogether these posts reached a total of 9,635 impressions and 979 likes as at early March 2021.We also arranged two promo girls to distribute a total of 150 anti-drink driving leaflets and car skidproof pads to drivers at Times Square and Harbour City/ Ocean Terminal. The highlight video was posted on FReD's Facebook, Instagram and YouTube channel as well and they garnered a total of 345 impressions as at early March 2021.